“Stay at La Vecindad de El Chavo del Ocho” Contest with Airbnb
November 2015
On November 21, 2015, for the first time, two lucky winners had the opportunity to spend a night at “La Vecindad de El Chavo” (El Chavo Neighborhood) through a contest in collaboration with Airbnb. The best story told would win the narrator a night in Mexico’s most famous neighborhood. A Brazilian couple and a Mexican man shared this unique experience.
More than 2,500 stories were received, doubling the number Airbnb had registered for this promotion around the world. For the first time, the contest was geographically restricted; only Mexican participants or those residing in Mexico could participate in this experience. However, the number of entries for “Stay at La Vecindad de El Chavo de Ocho” (the name given to the event) far surpassed previous promotions open globally.
The success of the activity was reflected in more than 1.6 million views of the launch video and more than 44 million people impacted during the promotion.